We don’t believe in the traditional dealership pricing model.
How is our pricing policy different?

Pricing Policy;
We search similar cars with similar miles that are available within a two hundred and fifty mile radius of our dealership. We look at what others aree asking and we try to deliberately undercut their prices! This doesn’t mean that every cars price is lower, but most are. We intentionally look for low mileage cars and you can’t compare a Low mileage car with one that has higher mileage. We have found that our customer is willing to pay slightly more for the lower mileage vehicle.

 We prefer the model with higher equipment levels, and try and stay away from previous rentals. These are little things that distinguish our cars from the pack, and add resale value to the cars as well.

Kelly Blue Book Pricing:
 We gladly give you the Blue Book value of the car you are considering, in fact, it is posted on the window of every late model car we sell. In addition to that, our web site displays the current Retail Blue Book value for each car. Just click on the Blue Book Logo and it will give you the information. If you look, you will find that most of our prices are actually far less than Kelly thinks they should be. In many cases they are even below the wholesale price. We have seen in recent years that many cars can be bought for significantly less than these published values, and most of our prices reflect this change. We want our customers to benefit from these fluctuations.

In Conclusion;
I personally don’t like our customers to spend hours negotiating a good price for a car, so I start by making our initial price at a more realistic point.  You will see that we start at a much lower point than most dealers. If you feel that our price is not in line with your expectations, feel free to make us an offer. If the car you are considering has been in our inventory for a while, I will consider your offer, and do my best to come to an easy compromise without us going back and forth several times. Frankly, I think your time is more valuable, and frankly, I think mine is too.

Price isn’t everything:
I think if you take the time to come by, you will see cars that are far above average, and prices that are better than the competition too.

Kirk Shorter, Owner